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Equip-Soft in the News - article in Forkliftaction.com
January 27, 2010

Yale/Chase acquires Equip-Soft system
Original article at: http://www.forkliftaction.com/news/newsdisplay.aspx?nwid=8070

City of Industry, CA, United States

Yale/Chase Equipment and Services Inc has purchased an Equip-Soft dealer management system as a replacement for a text-based Minitrac system.

“Our payback should be less than one year from implementation,” says Roger Ketelsleger, president and chief executive officer of Yale/Chase.

Discussions between Yale/Chase and Mississauga, Ontario-based Equip-Soft began in May during the Material Handling Equipment Distributors Association convention in Rancho Mirage, California.

The system “will allow us to file our warranty claims seamlessly while closing the repair order, submit information and billings for Yale Fleet Claims and download A/P invoices electronically for invoice/PO matching”, he notes.

“It’s the right time to make strategic IT purchases, and we were ready to invest in new technology,” Ketelsleger notes. “Our investment with Equip-Soft means that we will be able to directly interface with Yale Material Handling Equipment. This interface will help us better serve customers and increase operational efficiencies. We will also be able to access Speed Shield and will integrate to Mobileframe mobile computing solutions.”

Automotion Control Systems Pty Ltd of Springvale, Victoria, Australia owns the Speed Shield brand, and MobileFrame LLC of San Jose, California has the Mobileframe product. In each case, “through file exchange, we should be able to download hour-meter information on our customer, fleet and rental units in the field on a daily basis”, he says.

Equip-Soft is a business of IndustryBuilt Software Corp, a Microsoft Corp dedicated partner with industry-specific solutions based on a Microsoft Dynamics platform.

“Yale/Chase Equipment and Services Inc has made a phenomenal name for itself and is considered one of the top dealers in the nation,” says Pierre Bertrand, Equip-Soft senior project manager. “The scope of the project is wide, and we look forward to working with the Yale/Chase team.”

In addition to its principal City of Industry site, Yale/Chase has branches in Escondido, Fontana, Huntington Beach and Valencia, California and Honolulu, Hawaii.

Yale/Chase employs 205 staff and reported 2009 sales of USD60 million.

Recently, the dealership changed its name due to growth and new products. The previous identity was Yale/Chase Materials Handling Inc.

Most forklift dealerships are sales organisations that also offer service. Yale/Chase started as a service organization and represents the lines of the Yale, Princeton, Drexel, Bendi, Taylor-Dunn, EZGO and PowerBoss brands.